The Email Service For Developers
Powerful APIs that allow you to send, receive and track email effortlessly.
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Sunday, March 30, 2014
Free Email API for Developers
The Email Service For Developers
Powerful APIs that allow you to send, receive and track email effortlessly.
Try Mailgun Now
Your first 10,000 emails are free every month.
Cross-site Scripting (XSS) Example
Cross-site scripting
From Wikipedia, the free encyclopedia
Cross-site scripting (XSS) is a type of computer security vulnerability typically found in Web applications. XSS enables attackers to inject client-side script into Web pagesviewed by other users. A cross-site scripting vulnerability may be used by attackers to bypass access controls such as the same origin policy. Cross-site scripting carried out on websites accounted for roughly 84% of all security vulnerabilities documented by Symantec as of 2007.[1] Their effect may range from a petty nuisance to a significant security risk, depending on the sensitivity of the data handled by the vulnerable site and the nature of any security mitigation implemented by the site's owner.
Sunday, March 09, 2014
Malaysia Airlines Gets Its Digital Marketing Off The Ground
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from: http://www.adexchanger.com/omnichannel-2/malaysia-airlines-gets-its-digital-marketing-off-the-ground/
Malaysia Airlines Gets Its Digital Marketing Off The Ground
While not every marketer buys in to the notion of an all-in-one marketing cloud, there are others for whom investing in a full-scale suite is the best option.
Malaysia Airlines, which has licensing agreements to use five of six Adobe Marketing Cloud solutions, doesn’t have the luxury of time.
“We’re at a critical juncture,” said Syahar Khalid, the airline’s manager of advertising and promotions. “2014 is a make-or-break year for us.”
The issues began in 2012, when the company registered its biggest loss, driven by consumers’ economic troubles throughout the world and the escalating cost of fuel. Malaysia Airlines, however, had another problem as well: an aging fleet.
“There were a lot of breakages that cost us quite a bit,” Khalid said.
2013 was the beginning of Malaysia Airlines’ attempted turnaround and the company has already stated publicly that 2014 will be the year the company finds its way back in the black. So Khalid is facing improbably high stakes and his goals as a marketer are equally lofty.
“By this time next year, we would like to see 35% of total revenue being driven directly through our internet channel,” Khalid said. This includes mobile, which accounts for 30% of total website traffic. “Our goal by this time next year, is to have an at least 12% conversion rate of all traffic that comes in.”
How this will happen, Khalid hopes, involves moving toward more personalized messaging across channels which involves, first and foremost, setting up that vaunted single-customer view.
Malaysia Airlines’ problems in accomplishing this are familiar: the bureaucracy endemic in large organizations and a siloed business organization. Malaysia Airlines, for instance, has a loyalty program wired to a CRM database. But this information doesn’t necessarily carry through to an online booking engine. Or when a customer reports lost luggage, that report sits with the customer response team, an island unto itself.
“One of the first steps we did was to engage with each individual business unit within the company to see what their needs are,” Khalid recalled. “From there, we cooked out a full road map of our requirements.”
Khalid and his team also needed buy-in from the brass.
“Because a lot of the data sleeps with other business units in the company, it’s a matter of getting policy change,” he said. Khalid took a top-down approach in building his road map, detailing how exactly these necessary policy changes would positively affect management at the executive level.
One major issue was potentially jeopardizing relationships with travel agents, still a big revenue base for Malaysia Airlines. But at the same time, Khalid pointed out that the company raised online revenue by more than 300% when it first stepped into digital marketing in 2008. “So slowly, but surely, the management started to see [digital investments] were something worthwhile,” Khalid said.
One of these early digital investments include Adobe’s Experience Manager content management system (CMS). To date, that deal has expanded to include Adobe Analytics, Target, Social and Media Optimizer. Admittedly, Adobe had an early advantage: a pre-existing relationship with a potential Marketing Cloud client.
“We wanted to move into an enterprise relationship,” Khalid said, “but we were also mindful that we couldn’t afford any compromise.”
Malaysia Airlines began testing various Marketing Cloud solutions individually, but it was the interplay between the technologies that eventually sold him. “We concluded that once we pull it all together, Adobe came up tops across all,” Khalid said.
It’s still too early to determine whether Malaysia Airlines’ deployment is a success. Khalid’s current focus is around a site revamp, a new purview for him. Before 2012, Khalid managed the traffic that entered the website through these various channels, but wasn’t empowered to manage that traffic once it actually hit the site. “In 2012, that came under me and when I took over the website, I saw a lot of structural issues that needed to be addressed first.”
With social, Khalid’s end goal is inherently commercial, which requires deeper integration into other Mayasyia Airlines channels. “To achieve that goal, you need to have strong engagement,” he said. “We’ve been growing our base and our engagement, and we want to see how that can translate [into revenue].”
And going even further, Khalid wants to incorporate these owned channels with media buys, supplemented with Adobe Insight.
“Our intent is to move into RTB, and the data that comes from Insight will be very useful to set our targeting,” Khalid predicted. “Right now, we don’t have any existing RTB relationships but we’re at a space where we’re evaluating: MediaMind [now Sizmek], DoubleClick and obviously Adobe Media Optimizer would be one option. Our media agency [IPG Mediabrands] manages those buys. So where we are today, we’re at an evaluation stage.”
Monday, February 24, 2014
Flappy Bird app disappears mysteriously
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Flappy Bird app disappears mysteriously
Quotable
Posted: Sunday, February 23, 2014 8:07 pm
The game seems so simple: tap the screen of your phone to keep a small yellow, blue or red bird from hitting the Mario-esque pipes. Every time you clear a pipe, you get a point. But, as simple as it seems, it proves to be quite a challenge, even for those with scores of over 100.
“The game was like five minutes long and it took me about 100 tries,” Emmy Khan, a sophomore dietetics major, said. Her high score is 110.
Flappy Bird was released in May 2013 by Vietnamese game developer Dong Nguyen through. GEARS Studios but didn’t become popular until Jan. 2014. It went viral after word spread about its difficulty and in January the game topped the Free Apps charts.
Some frustrated players took to the App Store to post some creative reviews, trying in vain to warn other players against downloading the game. The pleas did not go unnoticed by Nguyen, who later took the game down.
“Flappy Bird was designed to play in a few minutes when you are relaxed. But it happened to become an addictive product. I think it has become a problem. To solve that problem, it’s best to take down ‘Flappy Bird.’ It’s gone forever,” Nguyen said in an interview with Forbes.
It seems that the majority of Flappy Bird players find the game anything but relaxing.
“It’s just so aggravating,” Alex Maben, a sophomore media arts and design and English double major, said. “It seems so simple. The fact that I can’t do it almost seems like an insult. How hard can it be to get a stupid bird through some pipes by tapping a screen?”
It was these types of comments that pushed Nguyen to remove the game from the App Store and Google Play.
He later took to Twitter to explain. “I can call Flappy Bird a success of mine. But it also ruins my simple life. So now I hate it,” Nguyen tweeted. “I am sorry Flappy Bird users, 22 hours from now, I will take Flappy Bird down. I cannot take this anymore.”
Nguyen stayed true to his word and removed Flappy Bird from the App Store on Feb. 9, 2014, which prevents new users from downloading and playing the game. Some people with the app still loaded on their phone have even gone as far as putting it up for sale on eBay, one as expensive as $12,000.
“It ought to be simple, but it’s not. That’s why it’s so addicting. You want to prove that you can ‘beat’ the stupid thing, if that’s possible,” Maben said.
Some people were able to ignore the hype surrounding the game. Joseph Kuykendall, a sophomore media arts and design major, understands the hype surrounding the game although he has never tried the game and never plans to.
“I understand where it comes from, because I myself am a part of the Candy Crush addiction — which in a sense is very similar,” Kuykendall said. “I didn’t get involved with Flappy Bird because I knew it would be another waste of time.”
But not everyone sees Flappy Bird the same way.
“Flappy Bird is too simple of a concept to not try to be the best in,” Khan said. She claims that she’ll never delete the app from her phone.
Despite the efforts of Nguyen to squash the addiction, it seems that Flappy Bird will continue to soar across phone screens for a long time to come.
Contact Lauren Hunt at huntle@dukes.jmu.edu.
copied from: http://www.breezejmu.org/life/article_17567b54-9cf0-11e3-a025-0017a43b2370.html
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further reading: http://en.wikipedia.org/wiki/Flappy_Bird
Nokia launches first Android phones
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Nokia hopes the phones will appeal to customers in emerging markets
Nokia runs Windows on its Lumia range of smartphones
copied from: http://www.bbc.co.uk/news/technology-26320552
Nokia launches first Android phones
BBC Technology Correspondent Mark Gregory is shown the new X range of Nokia smartphones at the Mobile World Congress in Barcelona
Nokia has unveiled its first family of Android phones at the Mobile World Conference in Barcelona.
The X, X+ and XL will range in price from 89 euros (£74) to 109 euros.
Up until now Nokia's suite of smartphones has used the Windows operating system. The announcement had been widely expected despite Microsoft detailing plans to buy Nokia's mobile division at the end of 2013.
Analysts have called the announcement a "perplexing strategic move".
The entry-level X model will feature a 4in (10.2cm) screen with 512MB Ram and a three-megapixel camera. The X+ will have 768MB Ram and a 4GB MicroSD card.
The top-end XL will have a 5in screen, a front-facing two-megapixel camera and a rear five-megapixel camera.
The X will go on sale immediately in several territories including Europe and Asia Pacific. The X+ and XL will launch in April.
Users who buy one of the X models will be able to use Microsoft's free cloud-storage system, OneDrive. The software giant's email software, Outlook, will also ship as standard on all models.
'Bitter pill'
The messaging service BlackBerry Messenger (BBM) will be pre-installed on the phones as will social network Twitter, video app Vine and the game Plants vs. Zombies 2.
More than 1.1 million devices running Android are expected to ship this year compared with 360,000 using the Windows operating system, according to data from research analysts Gartner.
Microsoft agreed to buy Nokia's mobile phone business in a deal worth 5.4bn euros ($7.2bn; £4.6bn).
At the time, the company's then chief executive, Steve Ballmer, called the deal a "big, bold step forward", adding the company was in the process of transforming itself from one that "was known for software and PCs, to a company that focuses on devices and services".
Critics say Microsoft has been too slow to respond to the booming market for mobile devices.
Nokia hopes the phones will appeal to customers in emerging markets
Nokia was once a leader in mobile phones but has struggled in recent years.
The growth area for mobile phone companies is now in emerging markets, where low-cost Android models sell particularly well.
Analysts CCS Insight head of research Ben Wood said: "Nokia was caught between a rock and a hard place.
"Non-participation in the low-cost smartphone market where Android is rampant leaves a lot of money on the table but turning to Android must have been a bitter pill to swallow.
"If you stand back, for a soon-to-be Microsoft-owned company to embrace Android is a perplexing strategic move.
"I believe it was a decision where Nokia felt it had few other options given Android's entry-level dominance in phones and apps, particularly in emerging markets," he added.
Nokia runs Windows on its Lumia range of smartphones
The deal between Microsoft and Nokia has not yet been finalised, and at a Microsoft press conference on Sunday the vice-president of operating systems for Windows, Joe Belfiore, was asked what he thought about Nokia's decision to launch an Android phone.
He replied: "Some things we're excited about, some things we're less excited about. Whatever they do, we're very supportive of them."
Mr Wood believes that despite Monday's announcement Nokia's primary focus remains its Windows phones.
"Given its looming ownership by Microsoft, it will be doing everything it can to get Microsoft to push Windows Phone down to the entry-level smartphone space and will be hoping it's flirtation with Android does not dilute this," he said.
Nokia's senior vice president Stephen Elop confirmed that the Lumina remains "our primary smartphone platform" and that the X range would be used as a "feeder system",
-----copied from: http://www.bbc.co.uk/news/technology-26320552
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